Bruce Carter – Founder
Bruce Carter is the founder of TheCarterWay Consulting. With a passion for financial literacy, fairness, and community advocacy, Bruce built the foundation of the company to help individuals and families repair their credit and regain financial control. His personal drive to create change led him to expand TheCarterWay into child support advocacy and education, giving men and women the tools to navigate a system that often feels unfair and overwhelming. Known for his integrity and leadership, Bruce is committed to helping families break free from cycles of debt and disadvantage.
Alana Carter – Co-Founder & Growth Partner
Alana Carter didn’t step into TheCarterWay with a long list of credentials—she stepped in with grit, determination, and a willingness to learn. What she lacked in “formal background,” she made up for with strategy, creativity, and consistency. As Bruce’s partner in both life and business, Alana has helped build systems, expand services, and add digital tools that allow TheCarterWay to serve more families. Her strength is showing others that you don’t have to have it all figured out to start—you just need to begin and keep going
Together
Bruce laid the foundation. Alana helped it grow. Today, TheCarterWay stands as a beacon for credit repair, business structure, and child support advocacy. Together, Bruce and Alana prove that when vision meets resilience, and when faith meets action, you can build something bigger than yourself—and help others do the same.